主要统计指标解释
［社会消费品零售总额］指企业（单位、个体户）通过交易直接售给个人、社会集团非生产、非经营用的实物商品金额，以及提供餐饮服务所取得的收入金额。个人包括城乡居民和入境人员，社会集团包括机关、社会团体、部队、学校、企事业单位、居委会或村委会等。
［批发业］指向其他批发或零售单位（含个体经营者）及其他企事业单位、机关团体等批量销售生活用品、生产资料的活动，以及从事进出口贸易和贸易经纪与代理的活动，包括拥有货物所有权，并以本单位（公司）的名义进行交易活动,也包括不拥有货物的所有权，收取佣金的商品代理、商品代售活动；还包括各类商品批发市场中固定摊位的批发活动，以及以销售为目的的收购活动。
［零售业］指百货商店、超级市场、专门零售商店、品牌专卖店、售货摊等主要面向最终消费者（如居民等）的销售活动，以互联网、邮政、电话、售货机等方式的销售活动，还包括在同一地点，后面加工生产，前面销售的店铺（如面包房）；谷物、种子、饲料、牲畜、矿产品、生产用原料、化工原料、农用化工产品、机械设备（乘用车、计算机及通信设备除外）等生产资料的销售不作为零售活动；多数零售商对其销售的货物拥有所有权，但有些则是充当委托人的代理人，进行委托销售或以收取佣金的方式进行销售。
［住宿业］指为旅行者提供短期留宿场所的活动，有些单位只提供住宿，也有些单位提供住宿、饮食、商务、娱乐一体的服务，不包括主要按月或按年长期出租房屋住所的活动。
［餐饮业］指通过即时制作加工、商业销售和服务性劳动等，向消费者提供食品和消费场所及设施的服务。
［商品购进额］指从本企业以外的单位和个人购进（包括从国外直接进口）作为转卖或加工后转卖的商品金额（含增值税）。商品购进包括：（1）从工农业生产者、批发和零售业、住宿和餐饮业、出版社或报社的出版发行部门和其他服务业等企事业单位和个体经营户购进的商品；（2）从机关、社会团体购进的商品；（3）从海关、市场管理部门购进的缉私和没收的商品；（4）从居民收购的废旧商品等。不包括：（1）企业为本单位自身经营用，不是作为转卖而购进的商品，如材料物资、包装物、低值易耗品、办公用品等；（2）未通过买卖行为而收入的商品，如接受其他部门移交的商品、借入的商品、收入代其他单位保管的商品、其他单位赠送的样品、加工回收的成品等；（3）经本单位介绍，由买卖双方直接结算，本单位只收取手续费的业务；（4）销售退回和买方拒付货款的商品；（5）商品溢余；（6）期货交易商品。
［商品销售额］指对本单位以外的单位和个人出售的商品金额（包括售给本单位消费用的商品，含增值税）。商品销售包括：（1）售给个人和社会集团消费用的商品；（2）售给农业、工业、建筑业、服务业等国民经济各行业用于生产、经营用的商品，包括售予批发和零售业作为转卖或加工后转卖的商品；（3）对国（境）外直接出口的商品。不包括：（1）未通过买卖行为付出的商品，如因机构变动移交给其他企业单位的商品、借出的商品、归还受其他单位委托代保管的商品、付出的加工原料和赠送给其他单位的样品等；（2）促销返券所销售的、不计入营业收入的商品；（3）经本单位介绍，由买卖双方直接结算，本单位只收取手续费的业务；（4）未发生所有权转移的商品预付卡销售，如加油卡；（5）汽车维修、电话卡销售等服务性经济活动；（6）购货退回的商品；（7）商品损耗和损失；（8）出售本单位自用的废旧物资；（9）期货交易商品；（10）自来水供应企业、电力企业、天然气供应企业提供的水、电、气。
［期末商品库存额］对于批发和零售业法人单位和个体经营户，是指报告期末取得所有权的全部商品金额（含增值税）；对于批发和零售业产业活动单位，是指报告期末实际在库且归属法人具有所有权的全部商品金额（含增值税）。库存商品包括：（1）存放在本单位(如门市部、批发站、采购站、经营处)的仓库、货场、货柜和货架中的商品；（2）挑选、整理、包装中的商品；（3）已记入购进而尚未运到本单位的商品，即发货单或银行承兑凭证已到而货未到的商品；（4）寄放他处的商品，如因购货方拒绝付款而暂时存在购货方的商品；（5）委托其他单位代销(未作销售或调出)尚未售出的商品；（6）代其他单位购进尚未交付的商品。不包括：（1）所有权不属于本单位的商品，如商品已作销售但买方尚未取走的商品，代替他人保管、运输、加工的商品，代其他单位销售（未做购进或调入）而未售出的商品；（2）委托外单位加工的商品（包括本单位所属加工厂和其他生产单位加工生产尚未收回成品的商品）；（3）外贸企业代理其他单位从国外进口，尚未付给订货单位的商品；（4）代国家储备部门保管的商品。
［网上零售额］指通过公共网络交易平台（包括自建网站和第三方平台）实现的商品和服务零售额之和。商品和服务包括实物商品和非实物商品（如虚拟商品、服务类商品等）。
［营业额］指住宿和餐饮业单位在经营活动中，因提供服务或销售商品等取得的全部收入（含增值税），收入主要来源于提供客房、餐费服务、商品销售和其他服务，如商务服务。不包括多产业法人企业附营的其他行业产业活动单位的餐费收入、商品销售收入等各项收入。其中，客房收入指住宿和餐饮业单位在经营活动中因提供住宿服务取得的收入（含增值税）。不包括多产业法人企业附营的其他行业产业活动单位的客房收入。餐费收入指本单位为顾客提供就餐服务取得的收入（含增值税）。包括：经烹饪、调制加工后出售的各种食品，如主食、炒菜、凉拌菜等的收入。不包括多产业法人企业附营的其他行业产业活动单位的餐费收入。
［星级饭店］指设备、设施、服务符合《旅游饭店星级的划分与评定》（GB/T14308-2010）标准，经过有关旅游管理权威部门评定（验收）后授予“星级”称号的饭店。
Explanatory Notes on Main Statistical Indicators
Total Retail Sales of Consumer Goods refer to the revenue received by enterprises (units, self-employed individuals) through direct sales of non-production and non-business physical commodities to individuals and social institutions, and revenue from providing catering services. Individuals include rural and urban households, population from abroad, social institutions include government agencies, social organizations, military units, schools, institutions, neighbourhood (village) committees, etc.
Wholesale Trade refers to the activities of selling wholesale commodities for daily use and capital goods to other enterprises of wholesale and retail trades (including self-employed individuals) and other enterprises, institutions and government agencies and organizations, and the activities of engaging in import and export and acting as a trade agent. The wholesaler may have the ownership of the commodities for wholesale and trade in the name of its own (a company), and the wholesaler can act as commission agent or commodity broker without the ownership of commodities. Also included are the wholesale activities at the fixed stalls in wholesale market and the acquisition for sales purpose.
Retail Trade refers to the activities of department stores, supermarkets, franchised stores, brand stores, retail stalls and on-the-spot-making-selling stores selling commodities to the final consumers (residents) by any means, including internet, post, telephone, sales machine. It also includes shops with sales and production located in the same places (such as bakeries). Retail trade excludes the activities of sales of capital goods such as grain, seed, feed, livestock, mineral products, raw material for production, industrial chemicals, chemical products for agricultural use, machine and equipment (excluding vehicles, computers and communication equipment). Most retailers have the ownership of commodities to sell, but some are acting as agents or brokers to make transactions for a commission.
Hotel Services refer to short-term accommodation services provided to visitors. Some units may provide only accommodation while others provide a combination of accommodation, meals, business services and/or recreational facilities. It excludes activities related to the provision of long-term primary residences, typically leased on a monthly or annual basis.
Catering Services refer to the activities of providing foods, serving locations and facilities to customers through instant processing, commercial sales and service-type labor.
Total Purchases of Commodities refer to the total value of purchases of commodities by enterprises (establishments) from other establishments or individuals (including direct import from abroad) for the purpose of re-selling, either with or without further processing of the commodities purchased. The commodities include: (1) commodities purchased from agricultural and industrial producers, wholesalers, retailers, hotels and catering services, publishing houses and other enterprises, institutions and individual operators of service business; (2) commodities purchased from institutions and government departments; (3) smuggled or confiscated goods purchased from the customs authorities or market regulation agencies; (4) second-hand goods purchased from households. The commodities exclude (1) commodities purchased by enterprises (establishments) for use in their own business operation, commodities obtained without buying or selling procedures, such as materials, consumable goods of low value, office appliance, etc. (2) received goods without trading, such as goods handed over from others, borrowed goods, goods kept for others, donated goods from others, processed and retrieved goods, etc. (3) goods of direct settlement between buyer and seller with handling fees introduced by others, (4) goods returned or refused to pay by the buyer, (5) excessive goods, (6) futures trading commodities.
Total Sales of Commodities refer to value of commodities sold by the establishments to other establishments and individuals (including goods sold for self consumption, including VAT). The commodities include: (1) commodities sold to individuals and social groups for their consumption; (2) commodities sold to establishments in all industries for their production and operation, including agriculture, industry, construction, and catering services, including commodities sold to wholesale and retail establishments for re-selling, with or without further processing; and (3) commodities for direct export to abroad. Excluded are (1) extended commodities without trading, such as goods handed over to other enterprises and institutions because of the change of organizations, lent goods, return of goods kept for others, extended processing materials and samples donated to others, (2) goods sold by coupon rebates that are not included in business income, (3) goods of direct settlement between buyer and seller with handling fees introduced by others, (4) prepaid cards for goods without transfer of ownership, such as gas cards, (5) Service-oriented economic activities such as automobile maintenance and telephone card sales, (6) goods returned after purchase, (7) damaged and spoiled goods, (8) waste and used goods of self-use, (9) futures trading commodities, (10) water, electricity and gas supplied by water supply enterprises, electric power enterprises and natural gas supply enterprises.
Total Stock of Commodities at End of Period For corporate units and self-employed individuals engaged in wholesale and retail trade, it refers to total value (including VAT) of commodities possessed at the end of the reference period; and for wholesale and retail establishments, it refers to the value (including VAT) of all commodities actually in stock and owned by their corporate units at the end of reference period. The commodities in stock includes: (1) commodities located in storage, garages, counters, and shelves of operating places of wholesale and retail trades (such as sale stores, wholesale centres, procurement stations and operating offices); (2) commodities in the process of being selected, sorted, and packed; (3) commodities not arrived but recorded as purchaseed in the account, i.e. commodities not arrived but payment receipts for the commodities from the sellers or the banks arrived; (4) commodities deposited in other places rather than places mentioned above, for instance: commodities in the hold of purchasers temporarily due to the refusal of payment; (5) commodities entrusted to other units to sell but not sold yet; (6) commodities purchased for other units but not delivered yet. Commodities not included as stock are those not owned by the enterprises (units), commodities on commission for processing, imported commodities of agency of foreign trade enterprise but not yet delivered to ordering units and finally those put in stock on behalf of the state reserves units.
Online Retail Sales refer to the total retail sales of goods and services through public online trading platforms (including self-built websites and third-party platforms). Goods and services include physical goods and non-physical goods (such as virtual goods, service goods, etc.
Business Revenue refers to total revenue (including VAT) of hotels and catering services received from providing services or selling commodities through business activities. Revenue comes mainly from providing hotels, catering services, selling of commodities and other services, such as commodity services. It does not include revenue from providing meals or selling of commodities by establishments affiliated to other multi-industrial corporate enterprises. Income from hotel rooms refers to income (including VAT) of hotels and catering services by providing lodging services through business activities. Income from meals refers to income (including VAT) from providing catering services, including selling of cooked or prepared foods, such as staple food, cooked dishes, or cold dishes. It does not include income from meals provided by establishments affiliated to other multi-industrial corporate enterprises.
Star-rated Hotels refer to hotels rated with stars as evaluated (accepted) by the relevant tourism authorities according to GB/T14308-2010 standard with reference to their infrastructure, facilities and service levels.